Plumbing Lead Generation
More Water Heater Replacement Jobs. Without the Marketing Headaches.
We build and manage paid campaigns designed to put your plumbing company in front of homeowners actively searching for water heater replacements — across Google Search, Google Local Services Ads, and optionally Meta and ChatGPT Ads.
Watch How Our Water Heater Lead Generation System Works
$2,050/month plus a $1,500 one-time setup fee. Pay by bank and save $50/month. Advertising budget billed separately.
- Google Search + LSA management
- Meta & ChatGPT available
- Landing page included
What Could 10 More Replacement Jobs Mean for Your Business?
Run the arithmetic on your own numbers. Here it is at a round ten jobs:
10
Additional replacements
$1,000
Contribution per job
$10,000
Before marketing and overhead
This is an illustrative example, not a prediction or a guarantee. Actual contribution depends on your equipment costs, labor, pricing, and other expenses.
Your marketing budget should be based on what a completed job is actually worth. We focus on generating qualified opportunities while measuring the cost of acquiring real customers.
One Service. One Focused Growth System.
Four steps, run continuously. Each one feeds the next.
Target High-Intent Demand
Reach homeowners actively looking for water heater replacement and installation services — on Google Search and Local Services Ads, plus Meta and ChatGPT Ads if you add them.
Convert Visitors Into Leads
Send interested homeowners to a dedicated landing page designed to encourage calls and estimate requests.
Track the Opportunities
Measure calls, form submissions, and qualified inquiries so we can understand campaign performance.
Optimize Toward Booked Jobs
Use lead quality, booking feedback, and available job outcome data to improve campaigns over time.
Prefer ACH bank payments? Pay $2,000/month and save $600 per year. The $1,500 setup fee applies to either option.
One Focused System for Water Heater Replacement Leads.
One monthly fee. Advertising spend stays in your name and is paid directly to the platforms.
Lead Generation System
+ $1,500 one-time setup
Includes Google Search Ads + Google Local Services Ads management, with Meta Ads and ChatGPT Ads available as upgrades.
- Managed ad spend
- $10,000/mo
- Ad-spend markup
- None
- Minimum term
- 90 days
Prefer ACH bank payments? Pay $2,000/month and save $600 per year. The $1,500 setup fee applies to either option.
$3,550 due today for the base package.
What’s included
- Google Search Ads campaign setup and management
- Google Local Services Ads (LSA) management
- Call tracking, lead tracking, and lead attribution
- Monthly performance reporting
- One conversion-focused water heater replacement landing page
- Keyword research, geographic targeting, and negative keyword management
- Conversion tracking setup
- Ongoing campaign optimization and lead quality analysis
- Up to $10,000/month in combined managed ad spend
Optional upgrades
- Facebook & Instagram Ads+$1,000/mo
Facebook and Instagram campaign management, built for the planned and high-ticket work LSA and Search do not catch.
- ChatGPT Ads+$500/mo
Runs alongside your existing campaigns and raises your included managed ad-spend capacity by $5,000/month.
No additional setup fees. Select upgrades during checkout.
Ad spend above the allowance
A 10% fee applies only to the amount above $10,000/month, never the whole budget, and is capped at $9,500/month.
90-day initial term, then month-to-month with 30 days’ written notice. Advertising spend is separate and paid by the client.
From Purchase to Launch.
- 1
Secure Your Package
Purchase the Lead Generation package through our secure external Stripe checkout.
- 2
Complete Onboarding
We'll gather your service areas, preferred job types, business details, advertising budget, and account access.
- 3
We Build Your Campaign
Modern PPC prepares your campaigns, landing page, and conversion tracking.
- 4
Launch & Optimize
After approval and readiness checks, campaigns go live and ongoing optimization begins.
Launch timing depends on account access and onboarding requirements, so we confirm it with you rather than promising a date up front.
Built for Plumbing Companies Ready to Grow.
This package is a fit for plumbing companies that:
- Want more water heater replacement opportunities.
- Have capacity to take on additional installations.
- Want professional paid-ads management across Google and Meta.
- Can invest in advertising separately from management fees.
- Want measurable lead generation rather than vanity metrics.
You focus on estimates and installations. We focus on getting qualified opportunities into your pipeline.
The outcome
Who runs your account
Your campaigns aren’t handed to a generic marketing team.
Modern PPC was built by a paid-search strategist with a decade of Google Ads experience and more than $30M in managed advertising spend across ecommerce and lead-generation accounts.
That paid acquisition experience goes into a lead generation system built specifically around the economics of plumbing companies.
Questions, answered straight.
The things plumbing owners ask before committing to a monthly management fee.
Is advertising spend included?
No. Advertising spend is paid separately from Modern PPC's management fees. Your budget goes directly to the advertising platforms at cost.
Are there setup fees for Meta Ads or ChatGPT Ads?
No. Meta Ads and ChatGPT Ads are optional add-ons to the Lead Generation package, so neither has an additional setup fee.
Can I add Facebook, Instagram, or ChatGPT Ads?
Yes. You can select optional advertising channels directly during Stripe checkout.
Is there a minimum commitment?
Yes. The service has a 90-day initial term. After that, it continues month-to-month with 30 days' written cancellation notice, subject to the service agreement.
Are water heater replacement jobs guaranteed?
No. Advertising performance depends on your market, competition, budget, pricing, and ability to convert inquiries into customers. We focus on measurable improvements and qualified opportunities.
What happens if my ad spend goes above the included allowance?
A 10% management fee applies to the amount above the included allowance only, never to your whole budget. The total management fee is capped at $9,500/month. Ad spend itself is paid directly to the platforms at cost, with no markup.
Does the package include Local Services Ads?
Yes. Google Local Services Ads management is included at the base tier alongside Google Ads, subject to your business meeting Google's eligibility and verification requirements for your service category and market.
Do I need an existing Google Ads account?
No. We can help you set one up or work with an existing account.
Who handles customer calls and estimates?
Your plumbing company handles customer communication, estimates, scheduling, and installations. Additional follow-up automation may be available separately.
Can I target other plumbing services?
Yes. Additional services can be discussed as part of a broader campaign strategy, subject to scope and pricing.
Ready to Get More Water Heater Replacement Jobs?
Stop guessing where your next replacement job will come from. Build a focused system for reaching homeowners already searching for the services you provide.
$2,050/month + $1,500 one-time setup
Advertising spend separate. Optional add-ons available.
Prefer ACH bank payments? Pay $2,000/month and save $600 per year. The $1,500 setup fee applies to either option.
$3,550 due today for the base package. Optional upgrades available at checkout. Secure payment through Stripe.