Legal
Privacy Policy
Modern PPC is a marketing agency that works with plumbing companies. This policy explains what personal information we collect through this website, why we collect it, who we share it with, and the choices you have.
Last updated: September 2026
1. Who we are
Modern PPC ("we", "us", "our") operates this website and provides marketing and growth services to plumbing companies. We are based in Wyoming, United States, and we are the controller of the personal information described in this policy. You can reach us using the details in the Contact us section below.
2. Information we collect
Information you give us
When you fill in a form on this website — for example to book a strategy call or ask a question — we collect the information you enter. That typically includes your name, email address, phone number, company name, website address, and anything you write in a free-text field. If you call or email us directly, we collect the information you choose to share in that conversation.
Information collected automatically
When you visit the site, our hosting provider and analytics tools may record technical information such as your IP address, browser type, device type, the pages you view, the site or search result that referred you, and the approximate location derived from your IP address. We use privacy-focused statistics that do not use cookies to identify you.
Cookie-based information
Some optional services on this website — for example advertising measurement — may set identifiers or cookies. Where that is the case, those services only run with your permission. See our Cookie Policy for the full list of services, what each one does, and how to change your choices.
3. How we use your information
We use the information we collect to:
- Respond to your enquiry and arrange the call or conversation you asked for;
- Provide, operate, and improve our marketing services if you become a client;
- Send you information you requested, and — where permitted — follow-up communication about our services;
- Understand how the website is used so we can improve its content and performance;
- Measure the performance of our own advertising so we know which campaigns are working;
- Meet our legal, accounting, and regulatory obligations; and
- Detect, prevent, and address fraud, abuse, or security issues.
4. Legal bases for processing
Where data protection law requires us to identify a legal basis, we rely on the following: your consent for optional technologies such as advertising cookies and for marketing messages where consent is required; our legitimate interests in responding to business enquiries, operating and securing our website, and promoting our services; the performance of a contract when we provide services to you; and legal obligation where we must keep or disclose records.
5. Who we share information with
We do not sell your personal information. We share it only with the service providers that help us run this website and our business, and only as needed for the purposes above. These include:
- Website hosting and form delivery — the platform that serves this site and delivers form submissions to our inbox;
- Analytics and advertising measurement — tools that help us understand traffic and ad performance, subject to your cookie choices;
- Communication and CRM tools — the systems we use to manage enquiries and client relationships;
- Professional advisers — such as accountants and legal advisers, where necessary.
We may also disclose information if we are required to do so by law, or to protect our rights, property, or safety or those of others. If our business is ever sold or reorganised, information may transfer as part of that transaction.
6. International transfers
Some of our service providers are based outside your country, including in the United States. Where personal information is transferred internationally, we take steps to ensure it remains protected, such as relying on standard contractual clauses or equivalent safeguards offered by the provider.
7. How long we keep it
We keep enquiry information for as long as needed to handle your request and to maintain a reasonable record of our business communications. If you become a client, we keep records for the duration of our relationship and afterwards as required for tax, accounting, and legal purposes. After that, information is deleted or anonymised.
8. Your rights
Depending on where you live, you may have the right to request access to the personal information we hold about you, to have it corrected or deleted, to restrict or object to certain processing, to receive a portable copy, and to withdraw consent you previously gave. You also have the right to opt out of marketing messages at any time using the unsubscribe link in any email we send.
To exercise any of these rights, contact us using the details below. We will respond within the timeframe required by applicable law. You also have the right to complain to your local data protection authority.
9. Security
We use reasonable technical and organisational measures to protect the information we hold, including encryption in transit and restricted access. No method of transmission or storage over the internet is completely secure, so we cannot guarantee absolute security.
10. Children
This website is intended for businesses and is not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with information, please contact us and we will delete it.
11. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or the law. When we do, we will update the date shown at the top of this page.
12. Contact us
If you have a question about this policy or about how we handle your personal information, call us on (509) 508-1655 or reach us through our contact form.