About
We do one thing: plumbing marketing.
Modern PPC is a marketing agency that works exclusively with plumbing companies. Not plumbing and HVAC. Not plumbing and a dozen other local services. Plumbing — and the specific way plumbing demand, sales, and operations behave.
Why we only work with plumbers.
Most agencies run the same playbook for every client and change the logo. Google Ads campaigns, CRM workflows, landing pages, and reporting all get rebuilt from scratch for each account — because a dentist and a plumber have almost nothing in common operationally.
We don't do that. Because we work only with plumbing companies, the structure is already built. The campaign architecture exists. The CRM pipeline matches how plumbing jobs move. The landing pages are written for the things homeowners actually search. Every account after that makes the next one sharper.
That's the entire advantage, and it's a real one — not a positioning statement.
Campaigns
Structured around the emergency-versus-planned-work split that decides how a plumbing account should be built.
Operations
We understand dispatch, on-call rotation, and why a call at 9pm on a Sunday behaves differently from one at 10am Tuesday.
CRM workflows
Pipelines shaped around how plumbing sales actually move — call, dispatch, estimate, quote, follow-up, scheduled, complete.
Reporting
Measured against booked jobs and average ticket — the numbers a plumbing owner uses to run the business.
How we work.
A few commitments that shape everything about how we run accounts.
We start with what you already have
Before recommending anything, we look at your current ad accounts, website, call handling, and CRM. Sometimes the honest recommendation is to fix something you already own rather than buy something new.
We'll tell you when not to spend
If your phone goes unanswered during business hours, adding ad spend buys you more of the same leak. We'll say so, even though it means a smaller engagement in the short term.
We report on outcomes, not activity
Impressions, clicks, and click-through rate are diagnostics. The report you get is built around leads, booked jobs, average ticket, and cost per booked job by channel.
You own everything
Ad accounts, tracking numbers, CRM data, and the website stay yours. Month-to-month, and nothing gets held hostage if you leave.
We won't fake credentials
No invented case studies, no purchased awards, no stock-photo testimonials. If we haven't done something, we don't claim it. What we offer instead is a methodology you can evaluate on its merits.
We're straightforward about scope
We work with plumbing companies across the United States and we don't have an office in every city. We're not going to pretend otherwise to look more local than we are.
The methodology behind the system.
Our approach comes from running paid search accounts where the only question that matters is whether spend produced revenue. That discipline shapes how we approach every plumbing account.
Measure to the booked job
Not the click, not the lead. Booked jobs and average ticket, by channel, every month.
Cut waste before adding volume
Most accounts have budget going to searches that will never convert. Fixing that is cheaper than increasing the budget.
Fix conversion before scaling spend
If leads aren't converting, more leads don't help. The answering and follow-up layer comes first.
Let the data decide the budget
Channels that produce booked jobs profitably get more. Channels that don't get cut. That's the whole policy.
Let's talk about your plumbing company.
A strategy call is a working session, not a pitch. We'll look at your lead flow and tell you what we'd fix first.
No obligation. We'll tell you what we'd do first — even if you don't hire us.