CRM + lead management for plumbers

Stop letting plumbing leads disappear after they come in.

Modern PPC connects your leads, calls, follow-up, estimates and appointments in one system — so every opportunity has a next step, and you can see which marketing actually produces booked jobs.

  • Every lead in one pipeline
  • Automated follow-up
  • Booked-job attribution
  • Clear next actions
Lead record
Active
  1. New leadSource: Google Ads
  2. ContactedMissed-call text sent
  3. AppointmentTuesday, 9:00 AM
  4. EstimateNext action: follow up

Every stage carries a source and a next action — nothing sits unowned.

The pipeline

From New Lead to Booked Job — Without Losing Track of It.

Every lead has a source, a status and a next action. If an opportunity stops moving, it should be visible instead of disappearing into someone’s inbox, notebook or memory.

  1. New lead01
  2. Contacted02
  3. Appointment03
  4. Estimate04
  5. Follow-up05
  6. Won06

Won → Review request → Reactivation → Repeat

The gap

Where Leads Go to Die.

The same handful of failure points show up in plumbing companies over and over. None of them are about effort — they’re about not having one place where everything lives.

Lead came in. Nobody followed up.

No clear owner or next action.

Estimate sent. Then silence.

Nobody knows when the customer should be contacted again.

Five open opportunities. Or fifty.

Nobody can clearly see everything still sitting in the pipeline.

“Google seems to be working.”

But nobody can connect marketing source → lead → booked job.

See Where My Leads Are Getting Lost

Automation

The CRM Doesn’t Just Store Leads. It Keeps Them Moving.

The repetitive follow-up runs on its own, so the only thing your team has to handle is the part that needs a human decision.

Missed call

→ Text back

Follow-up can begin when the office cannot answer.

New lead

→ Response

New inquiries enter the pipeline and trigger the appropriate next step.

Estimate sent

→ Follow-up

Unclosed estimates don't simply disappear.

Appointment booked

→ Reminders

Confirmations and reminders help keep appointments moving forward.

Job complete

→ Review / reactivation

The customer relationship can continue after the initial job.

Attribution

Stop Asking Which Marketing “Seems” to Work.

The goal isn’t another dashboard full of clicks and leads. It’s knowing which channels are actually producing customers.

What the CRM connects them to

  • Leads
  • Booked jobs
  • Revenue

Source travels with the record from first contact to closed job.

Lead source

Where did the opportunity come from?

Booked jobs

Which channels produced appointments and customers?

Cost per booked job

What did it cost to acquire real business?

Reporting reflects the data available in your CRM, tracking and connected systems. It depends on calls and forms being tracked properly and on outcomes being recorded — we won’t report a number the underlying data can’t support.

Implementation

How We Set Up a Plumbing CRM.

The software is the easy part. What matters is that the pipeline matches how plumbing work actually moves, and that the follow-up runs without anyone having to remember it.

01

Build the pipeline

Configure stages around how the plumbing company actually sells work.

02

Automate the gaps

Connect calls, forms, SMS, email, reminders and follow-up.

03

Track what becomes revenue

Connect marketing sources to leads, booked jobs and results.

What the build actually covers

  • Pipeline stages that mirror reality

    New lead → contacted → appointment → estimate → follow-up due → won or lost. Every stage has a clear definition, so the pipeline means the same thing to everyone using it.

  • Every source connected

    Tracked phone numbers and tracked forms create records automatically with the marketing source attached — no manual entry, no gaps.

  • Automated follow-up

    SMS and email sequences fire on schedule: missed-call text back within seconds, estimate follow-up within days, nurture for leads that aren't ready yet.

  • Appointment reminders

    Confirmations and reminders reduce no-shows, which is one of the quietest sources of lost revenue in service work.

  • Attribution back to the job

    When a lead becomes a booked job, the value gets attributed to the channel that created it. That's what makes cost-per-booked-job reporting possible.

  • Reporting that drives decisions

    Monthly reporting covering leads by source, conversion rate, average ticket, and cost per booked job. The output is a clear answer on where next month's budget goes.

The reporting question this answers

“Which channel is actually producing jobs, and what does it cost me per job?”

Without a CRM connecting leads to booked work, that question can’t be answered honestly. With one, it becomes the number that decides your budget every month.

The CRM nobody uses

Plenty of plumbing companies are paying for a CRM that hasn’t been opened in six months. It’s almost always because it was configured for how someone thought the business should run, rather than how it actually runs.

Our approach is to automate the repetitive parts — the reminders, the follow-up sequences — so the only thing your team has to do is the part that needs a human. That’s what makes it stick.

Where CRM fits

The CRM Is the Connective Tissue of the Growth System.

Ads and SEO create opportunities. The CRM helps make sure those opportunities don’t disappear after they arrive.

  1. Get found01
  2. Lead02
  3. Answer03
  4. Follow up04
  5. Book05
  6. Review06
  7. Reactivate07

Everything from the lead onward is what the CRM carries — so a channel that generates interest is measured by the jobs it produces, not just the clicks it delivers.

We’re not a CRM software reseller.

Modern PPC helps plumbing companies get found, generate leads, and turn those leads into booked jobs. The CRM is the infrastructure that makes the rest of that system visible and accountable — not a license we hand over and walk away from.

See the Full System

See where leads get lost

See Where Your Plumbing Leads Are Getting Lost.

We'll look at how leads currently enter your business, what happens after they arrive, and where opportunities may be falling through the cracks.

  • How leads enter your business today

    Calls, forms, ads, referrals — and which of them are actually being captured as trackable records.

  • What happens after they arrive

    Who owns the follow-up, how quickly it happens, and what occurs when an estimate goes unanswered.

  • Where the cracks are

    The specific points where opportunities are going cold, and what we'd set up to close them.

Prefer to call? (509) 508-1655

Get your free plumbing growth plan

Tell us a little about your plumbing company. We'll identify where your biggest growth opportunities may be and what we'd look at first.

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CRM questions.

Do I really need a CRM for a plumbing company?

If you're tracking leads on paper, in a spreadsheet, or in someone's memory, then yes — because the leads you're losing aren't lost in the ad account, they're lost in the gap between arriving and being followed up. A CRM doesn't need to be complicated. It needs to hold every lead in one place with a clear next action, so nothing goes cold unnoticed.

What should a plumbing CRM actually track?

Lead source, contact details, the service requested, and then a pipeline that reflects how plumbing jobs actually move: new lead, contacted, appointment, estimate, follow-up due, won, lost. Alongside that you want the marketing source attached to every record, so you can report on cost per booked job by channel rather than guessing.

How does the CRM connect to my ads and SEO?

It's the piece that makes attribution possible. When a lead is created by a call from a tracked number or a form on a tracked page, the CRM records the source. When that lead becomes a booked job, the value gets attributed back to the campaign that produced it. Without that connection, all you can report on is clicks and form fills.

Will my team actually use it?

That's the real question, and it's why implementation matters more than software choice. A CRM that techs and office staff find annoying will be abandoned within a month. We configure it around the way your team already works — typically with automated SMS and email handling the repetitive follow-up so people only touch the records that need a human decision.

Can this work with my existing CRM?

Often, yes. We look at what you're running before recommending anything, because replacing working software isn't automatically an improvement. If your current system can hold pipeline stages, accept incoming lead records, and report on outcomes, the work is usually connecting it properly and filling the automation gaps — not starting over. What's possible depends on the platform and what it exposes, and we'll tell you honestly if a change is the better answer.

Do I have to replace my current field-service software?

Not necessarily, and we won't assume you do. Field-service platforms handle scheduling, dispatch, and invoicing well, and plenty of plumbing companies run marketing and follow-up alongside one. The question is whether leads, calls, and follow-up live somewhere the marketing can see them. If they don't, that gap is what we address. We don't claim integrations with specific third-party platforms without confirming what your setup actually supports.

Can the CRM automatically text missed calls?

Yes — a missed call can trigger a text back within seconds, which matters because the caller has usually already dialed the next plumber on the list. This is one of the highest-value automations in the system, and it runs whether the office is at lunch, on another line, or closed for the night.

Can it follow up on estimates automatically?

Yes. When an estimate goes out, the CRM can schedule the follow-up instead of relying on someone remembering. That means an unsold estimate gets a defined next touch rather than sitting in a sent folder. The sequences, timing, and frequency are configured around how your company actually sells work — and they stop when the customer responds or asks not to be contacted.

Can I see which marketing source produced a booked job?

That's the point of connecting the CRM to your tracking. When calls and form fills create records automatically with the marketing source attached, and those records progress to a booked job, the source travels with them. That's what makes cost per booked job by channel answerable, rather than comparing ad platforms against each other and guessing at what happened afterward.

Is CRM management included in Modern PPC's marketing packages?

CRM implementation and management is included in the Growth System ($5,000/month) and Market Domination ($8,000/month) packages. It is not part of the Lead Generation package ($2,000/month). The pricing page is the source of truth for exactly what each package includes.