Independent Paid Search & E-commerce Growth Consultant

Paid searchfor profitablee-commerce growth.

I'm Austin Wilson. With $60M+ managed across 60+ accounts, I help established e-commerce brands scale paid search, acquire customers more efficiently, and turn advertising investment into measurable business growth.

Senior-level strategy. Hands-on execution. No unnecessary agency layers.

Google Ads & Microsoft Advertising · Plans from $2,000/month

$60M+

Lifetime spend managed

8x

Average client ROAS

60+

Accounts managed

Selected brand experience

Experience with brands
that mean business.

From premium apparel to wellness, home goods, and specialty retail, I've contributed to paid search programs for established brands across a variety of categories.

Featured brands
Greyson Clothiers logoGREYSONGreyson Clothiers
Free Fly Apparel logoFREE FLYFree Fly Apparel
Feetures logoFEETURESFeetures
ChappyWrap logoCHAPPYWRAPChappyWrap
Weezie logoWEEZIEWeezie
Allegiance Flag Supply logoALLEGIANCEAllegiance Flag Supply
Additional brand experience

Brands shown reflect past professional experience and do not imply endorsement or current relationships.

Documented career performance

Real budgets.
Measurable results.

Anonymized performance highlights from Google Ads programs I've managed, demonstrating experience with scale, acquisition efficiency, and attributed revenue.

01 / Scaling investment
$3.4M

Annual Google Ads spend

+100% spend
Investment change
−8% ROAS
Return change

Doubled annual advertising investment while limiting the decline in advertising return.

02 / Acquisition efficiency
+680%

Advertising spend growth

−3% CPA
Acquisition cost
$1.6M spend
Total investment

Expanded advertising investment significantly while reducing reported cost per acquisition.

03 / Conversion value
$8.7M

Google Ads conversion value

$2.5M spend
Total investment
3.48x ROAS
Attributed return

Reported conversion value from a single e-commerce brand's Google Ads program in 2025.

Historical, anonymized results, not guarantees. Platform-attributed conversion value is not equivalent to incremental revenue or profit.

A closer look at the work
Cold tub therapy · E-commerce
Conversion value
$4M+
Ad spend
$470K

I built this brand’s Google and Microsoft ad accounts from the ground up, starting with Search and Shopping campaigns.

After resolving Google’s initial ad disapprovals, the accounts went on to generate over $4M in conversion value on $470K in spend.

One-month highlight
Conversion value
$364,471
Ad spend
$51,508
Triton Poker Tables · E-commerce
Conversion value
$241K
Ad spend
$54K

Triton needed help selling its poker tables through Google Ads. I set up the account and launched Shopping, Search, Display, and Video campaigns.

The campaigns generated $241K in conversion value on $54K in ad spend.

5x ROASWithin the first 90 days
$5 in conversion value per $1 spent
One-month snapshot
Conversion value
$51,639
Ad spend
$12,514

Conversion value figures are attributed to advertising platforms.

Beyond platform reporting

Google Ads built to support profitable growth.

Paid search should support the bigger picture: acquiring valuable customers, generating incremental demand, and growing revenue without sacrificing financial discipline.

What I look at beyond ROAS

Business performance
Contribution margin (CM), revenue, total ad spend, average order value (AOV), customer lifetime value (LTV), and marketing efficiency rating (MER).
New customer acquisition
New customer MER (aMER), new customer acquisition cost (CAC), new customer volume, and first-order value relative to CAC.
Advertising effectiveness
Per channel: spend, ROAS, customer acquisition cost (CAC), incremental ROAS (iROAS), and incremental profitable return on ad spend.

Incremental metrics are evaluated where supported by testing and measurement.

Google’s role in the marketing mix

About 22% of the budget.
A stronger return for the business.

September ad spend100% of the reported advertising budget
Google Ads · 22.4%All other advertising · 77.6%

Google conversion value per $1 spent

April$8.08September$13.29
−14%Google Ads spend
+42%Google-attributed conversion value

Across the whole business, during the same period

+28%Store revenue
+62%Contribution margin

April vs. September 2026 · Anonymized e-commerce account. Total advertising spend fell 15% across all channels.

Google conversion value is platform-attributed; credit can overlap across channels. Business results include all channels and other factors. This comparison does not isolate Google’s incremental impact.

Working together

Words from our clients.

He's very responsive and does a great job managing our Google Ads account.
Jesse Castelo
He’s hard working and very hands on the project.
Daniel Golshani MD FACS
We really like working with ModernPPC. Thanks for helping us grow our Google Ads account. We're very happy with the results and look forward to continued growth!
Kira Karmazin
Thank you for helping me get my google ads running. Extremely happy with the results and looking forward to growing the business with you!
Ruchit P
I have worked with Austin for many years and he is sharp! He listens well, he's smart and focused and he gets the job done. He has a very good and professional attitude which helps when the going gets tough and he is both responsive and knows how to quickly and efficiently resolve problems. I enjoy working with him and he does a great job!
Gina Tennen
Austin and I began working together in August, 2017. While we worked together, he helped us optimize our ad accounts across multiple sales channels. He is knowledgeable in Pay-Per-Click advertising and applies innovative strategies that work. He takes the time to communicate what is going on within the ad accounts and was a pleasure to work with!
Ryan Rauch
I started working with Austin in August, 2017. He was a great asset to the team, helping us optimize ad accounts across various sales channels while we worked together. He has a solid understanding of Pay-Per-Click advertising and stays on top of industry standards. You won't be disappointed if you choose to work with him.
Tony Chopp
Austin is a pleasure to work with! He's knowledgable in digital marketing and really takes time to understand what your goals are. He's brought my average Google Ads lead down from $39.94 to $18.06!
Kit MacPherson
I am a client. Austin and his extended team are very knowledgeable, attentive, and timely in their communication. They do what they say they will do. If any of you have tried to manage your Google Adwords account and feel very frustrated and overwhelmed, it may be time to call in the experts or risk other companies leaving you behind in the dust.
James Harlan
Austin and his team at ModernPPC are awesome. He takes the time to learn your business, understand your goals, and implement the latest technology to ensure your budget is spent wisely. We've been working together for a while, and will continue to do so!
Gavin Shnieder
Consulting services

The expertise you need.
Without the agency layers.

Plans start at $2,000 per month.

01

Paid Search Management

Hands-on Google Ads and Microsoft Advertising management across Search, Shopping, and Performance Max. YouTube, Demand Gen, and Display are scoped separately when they support your acquisition strategy.

02

E-commerce Growth Strategy

A clear plan for customer acquisition, stronger product feeds, smarter bidding, and budget allocation across your paid search program.

03

Paid Search Audits & Turnarounds

Find wasted spend, measurement gaps, and campaign issues—with clear priorities for what to fix first.

04

Measurement & Profitability Consulting

Connect paid search performance to acquisition costs, product margins, and business results using your analytics and e-commerce data.

Meet your strategist
Austin Wilson

Hi, I'm Austin.
I do the work.

I bring 8+ years of paid search experience to every account, with over $60M in lifetime advertising investment managed across more than 60 accounts.

My background includes Common Thread Collective and Acquip, helping e-commerce teams with campaign strategy, customer acquisition, measurement, and reporting.

8+ yearsPaid search experience
$60M+Lifetime ad investment
60+Accounts managed
Direct access

You work directly with me—from strategy to day-to-day account decisions.

Experience at scale

Experience overseeing approximately $850K in monthly Google Ads investment across e-commerce brands.

Technology and automation

Shopify, GA4, Merchant Center, feed tools, automation, and reporting—all used to support better decisions.

The process

Clarity before commitment.

Discuss your goals

We discuss your brand, current ad investment, acquisition economics, and growth challenges.

Identify opportunities

We explore potential account improvements and decide whether a detailed review makes sense.

Build a growth plan

If there's a fit, I recommend a clear engagement scope and a prioritized strategy. Detailed audits, written plans, and ongoing management are paid engagements, with scope and fees agreed before work begins.

Frequently asked questions

Before we work together.

My primary focus is established e-commerce and DTC brands seeking strategic paid search management and stronger acquisition performance. The strongest fit is a brand with existing sales, a defined product offer, and a team ready to evaluate acquisition costs alongside margins. Share your current spend in the inquiry form so we can assess scope together.
Yes. You work directly with me on paid search strategy, account management, analysis, and communication. If we add paid social, a specialist manages that channel, with responsibilities agreed before work begins.
Yes. I can manage paid search alongside your internal team or other partners, with clear responsibilities across campaigns, creative, and measurement.
Shopify is a core area of experience, but I can evaluate other e-commerce platforms and marketing technology stacks.
Yes. After you request pricing, you can book a complimentary conversation with me to discuss your business, goals, and whether we’re a good fit. Detailed audits, written plans, and ongoing management are paid engagements.
Plans start at $2,000 per month. Pricing depends on your account’s complexity, advertising investment, and the support you need. Advertising spend is separate.
I typically work with e-commerce brands spending $30,000–$100,000 per month on advertising. Smaller budgets can also be a fit, depending on your goals and what your business needs.
Both. I can review and manage an existing account or build a new program. Changes start with understanding what’s working and where the biggest opportunities are.
I look at paid search alongside contribution margin, acquisition costs, new customer volume, and overall marketing efficiency. Platform reporting is one part of the picture.
You’ll have the option to book a conversation with me. We’ll discuss your business, current advertising, and goals to determine an appropriate scope.
We agree on scope and fees, arrange the necessary account access, and establish priorities before making changes.
Timing depends on your account, conversion volume, and what needs improvement. I’ll explain the initial priorities and how we’ll evaluate progress rather than promise a fixed outcome.
Yes. If you need a second opinion or clear priorities, I offer standalone audits. For brands looking for ongoing support, I can also manage the improvements and continue optimizing the account.
We start with a 90-day agreement, then continue month to month. This gives us time to understand your business, make meaningful changes, and evaluate performance.
Yes. Paid social can be added to your engagement, with a specialist selected for your brand’s needs. I lead paid search and coordinate with the paid social specialist around acquisition goals, budget allocation, and business performance. Paid social is scoped and priced separately from the starting paid search plan.
A paid social specialist would handle day-to-day campaign management. I remain your lead for paid search and help coordinate the two channels. We’ll agree on the specialist, responsibilities, creative requirements, and fees before paid social work begins.
Let's talk growth

Get more from your paid search investment.

Tell me about your brand, current ad investment, and goals. I’ll review your details and recommend a scope and price for your paid search program.

What happens next?

  1. I review your brand, budget, and goals.
  2. I reply personally with pricing and recommended next steps.
  3. We can discuss the proposal on a complimentary call before you decide.

Submitting this form requests pricing. You can choose to book a call afterward; no account access is required to inquire.

Austin Wilson
Independent Paid Search & E-commerce Growth Consultant

Get pricing for your brand

Plans start at $2,000/month. Share a few details and I’ll personally review your needs.

Advertising budget only; management fees are separate.

Prefer to talk? You can book a call after submitting.