The growth system
We help plumbing companies get found, generate leads, and turn those leads into booked jobs.
Modern PPC combines SEO, Google Maps, paid advertising, AI call answering, automated follow-up and CRM into one system built to generate opportunities and turn more of them into booked jobs.
- Google Ads • Local Services Ads • Meta • ChatGPT Ads
- SEO • Google Maps • AI receptionist, CRM and follow-up
$30M+
Paid Media Spend Managed
10+ Years
Paid Media Experience
60+
Brands Managed
Plumbing-Focused
Growth System
That paid media experience spans brands well beyond plumbing. Our specialization is the growth system we've built for plumbing companies specifically.
The leaky pipeline
You may not need more leads.
You may need to stop losing the ones you already paid for.
Most marketing agencies focus almost entirely on generating the lead. But marketing ROI is also determined by what happens after the homeowner calls or submits a form.
Leak #1
The lead arrives — nobody answers
You paid for the call. It rang out because the office was busy. The homeowner called the next plumber.
Leak #2
The conversation stops after one attempt
One missed call. No text back. One form submission. No response until the next morning.
Leak #3
The estimate goes out — then nothing
A quote sent isn't a quote closed. Without consistent follow-up, unsold estimates can quietly disappear.
Leak #4
Nobody knows which marketing produced the job
Without proper attribution, it's difficult to know which channels deserve more budget and which ones should be cut.
Before buying more leads, fix the leaks in the ones you're already paying for.
Every stage, connected
Most marketing agencies stop here.
We don't.
Stopping at the lead means handing a plumbing company the cheap third of the problem. The stages below the line are where paid-for opportunities turn into revenue — or quietly leak away.
From Google search to booked job.
Generating the opportunity is only the beginning. Modern PPC connects acquisition with the systems that help turn more opportunities into booked jobs.
Where the demand comes from
Google Search
Capture homeowners actively searching for plumbing services.
Google LSA
Capture high-intent local service demand.
ChatGPT AdsNew
Reach homeowners while they're researching and discussing plumbing problems through ChatGPT.
Meta Ads
Create and capture additional demand across Facebook and Instagram.
Get Found
Generate Lead
Answer
Follow Up
Book
Review
Reactivate / Repeat
Stage by stage
What each stage of the system does.
Each stage depends on the one before it. A weakness anywhere in the chain limits the whole result — which is why buying tactics à la carte rarely produces a durable improvement.
Get Found
Google Ads, Local Services Ads, Meta, ChatGPT Ads, and local SEO put your company in front of homeowners in your service area at the moment they're looking.
Generate the Lead
Conversion-focused landing pages and a call-first website structure turn that visibility into a phone call or a form fill.
Answer
An AI receptionist answers every call — including after hours, on weekends, and when your office is already on another line.
Follow Up
Missed-call text back, automated SMS and email sequences, and estimate follow-up keep the conversation moving after the first contact.
Book the Job
Appointment booking, confirmations, and reminders move the lead from 'interested' to a slot on the schedule.
Get the Review
Automated review requests after every completed job build the review velocity that drives Google Maps and Local Services rankings.
Repeat
Call tracking and lead attribution feed the reporting that tells us which channel produced booked jobs — so we cut what isn't working.
AI receptionist & text follow-up
What happens when a lead texts at 9:47 PM?
Your marketing shouldn't stop when a message comes in.
- Text answered
- Customer information captured
- Appointment booked
- CRM updated
- Follow-up triggered
The goal isn't simply to generate another lead. It's to create a system that helps move opportunities from first contact to a booked appointment.
How the AI receptionist worksMy water heater is leaking. Can someone come tomorrow?
Absolutely. I can help get you scheduled. What ZIP code are you located in?
83814
Great. We have an appointment available tomorrow morning.
Illustrative example. The AI asks the intake questions you define and books into the availability windows you set.
Wondering where your system is leaking?
We'll look at how you're currently generating, answering and following up with leads — and show you how our system addresses each part of it.
Free strategy call • No obligation • Plumbing companies only
One system, three parts
Get found. Convert. Grow.
These aren't ten unrelated services — they're three jobs the system does, and every link below goes to a page explaining that piece in detail.
Get Found
Generate qualified opportunities from homeowners in your service area.
Convert
Help turn more of the opportunities already being generated into booked jobs.
Grow
Use the data and your customer database to improve results over time.
Sequence matters
Fix what you already have before buying more.
Before asking a plumbing company to spend more on advertising, we look for places where the existing lead flow is leaking revenue.
Answering faster, following up consistently, reactivating old opportunities and improving attribution can increase the value of the marketing you're already paying for.
Once the system converts efficiently, additional acquisition becomes much easier to justify.
We start with the audit.
Before recommending additional marketing, we look at your current advertising, website, lead handling and follow-up.
Sometimes the first recommendation is to fix something you already have rather than add another channel.
Pricing
Three levels. Same system.
What changes across the packages is how much of the chain we own — from generating opportunities through to answering, follow-up and the systems that turn leads into booked jobs.
The pricing page has every package, what's included in each, and how the setup fees work.
See what each package includes.
Full pricing, inclusions and comparison across all three levels.
VIEW PACKAGES & PRICINGBOOK MY FREE STRATEGY CALLNot sure which level fits? That's what the strategy call is for.
How we work
What working with us looks like.
We'd rather be clear about this up front than have it be a surprise later.
90-day initial engagement
Building and optimizing a complete marketing system requires enough time to launch, collect data and improve performance. Modern PPC begins with a 90-day initial engagement.
After the initial 90 days, service continues month-to-month with 30 days' written notice.
We start with the audit
Before recommending anything, we look at your current ad accounts, website, and call handling. Sometimes the recommendation is to fix something you already own rather than buy something new.
Ad spend stays yours
You pay the advertising platforms directly and own the ad accounts. If you ever leave, the accounts and the history go with you.
Reporting you can act on
Monthly reporting built around leads, booked jobs, cost per booked job, and lead sources — the numbers that decide where next month's budget goes.
Marketing efficiency, not vanity metrics
We look past clicks and impressions to whether the marketing produced booked jobs, and at what cost. That's the only measure that decides where budget should go.
Free growth plan
See where your plumbing business is losing jobs.
Tell us a little about your company. We'll walk you through how our system would apply to your current marketing and lead flow.
See how our system maps to your company
Lead generation, call handling, follow-up and attribution — we'll show you which parts of our system address each one.
See how the system fits your company
We'll map what we do against how you currently generate, answer and follow up with leads.
See what working together looks like
You'll leave with a clear picture of what we'd do for your company, whether or not you decide to move forward.
Questions plumbing owners ask us.
Straight answers on how the system, the accounts, and the engagement actually work.
Browse the resource libraryDo I need to replace my current CRM?
Not necessarily. We'll look at what you're running and whether it can support the follow-up and tracking the system depends on. If it can, we'll work with it. If it can't, we'll tell you why, and upgrading is your call — it's not a condition of working together.
Do I have to use every ModernPPC service?
No. Some companies need the full chain — acquisition through reactivation — and some need one link of it, like follow-up automation on the leads they already get. The system is designed so the stages connect, but you can start at any point and add the next stage when the current one is working.
How much should a plumbing company spend on ads?
Start from what a booked job is worth to you, not from a percentage of revenue. Work out your average ticket and your close rate to get the value of a lead, then decide what share of that you're willing to pay to acquire one. The right budget follows from your numbers — we build it that way on the strategy call.
Do I keep ownership of my Google Ads account?
Yes. You pay the advertising platforms directly, and the accounts stay yours. If you ever leave, the accounts and their history go with you. We don't hold your advertising accounts as leverage.
Which stage of the system should we fix first?
Whichever one is leaking the most. If the phone rings out, the answer and follow-up stages matter more than another acquisition channel — you're already paying for leads that never get a chance. If the calls are answered and quotes go out but jobs still aren't closing, the gap is further down the chain. We diagnose before we add anything, which is the whole reason the first step is an audit.
Does ModernPPC work with plumbing companies nationwide?
Yes. We work with plumbing companies across the United States. Because we work only with plumbing companies, the campaign structure, CRM workflows, and landing pages are already built — there's no starting-from-scratch period.
How does the AI receptionist know what to say?
You define it. We set the intake questions, the services you want booked, your service area, and the availability windows — emergency work, planned work, or both. The AI works from your rules rather than improvising, and urgent calls can be routed straight to an on-call technician.
Still deciding?Book a strategy call and we’ll walk through your current setup — no obligation.