Resources
Practical guides for plumbing owners and operators.
Explanation over promotion. These are the questions we get asked most often, answered the way we'd answer them on a call — including where the honest answer is 'it depends on your numbers.'
Paid Search
How Much Should a Plumbing Company Spend on Google Ads?
A framework for setting budget from average ticket and close rate instead of guessing at a percentage of revenue.
In progressGoogle Ads for Plumbers: The Complete Guide
Campaign structure, keyword strategy, bidding, and tracking — the full walkthrough for a plumbing account.
In progressThe Best Google Ads Keywords for Plumbers
Which search terms produce booked jobs, which burn budget, and how to tell the difference in your own account.
In progressPlumber PPC Benchmarks: What Good Looks Like
The metrics worth tracking, how to define your own targets, and why industry averages are usually misleading.
In progressGoogle Ads vs. Local Services Ads for Plumbers
Two different cost models, two different lead types. When each one earns its place in your budget.
In progressMeasurement
How to Track Booked Jobs From Google Ads
Connecting the click to the invoice — call tracking, CRM stages, and offline conversion imports.
In progressHow Much Is a Plumbing Lead Worth?
Working out your true cost per booked job from average ticket, close rate, and channel, so you can bid with confidence.
In progressConversion
Why Plumbing Leads Don't Turn Into Jobs
The conversion problems that happen after the lead arrives — speed to answer, follow-up cadence, and estimate handling.
In progressLocal SEO
How to Rank a Plumbing Company in Google Maps
Relevance, proximity, and prominence — what actually moves map pack rankings and what doesn't.
In progressAutomation
AI Receptionists for Plumbing Companies
What an AI receptionist can and can't do, where it fits in a plumbing call flow, and how to measure whether it pays for itself.
In progressThese guides are being written now. In the meantime, the service pages cover most of this ground in detail — and a strategy call is the fastest way to get an answer specific to your market.
Looking for something specific?
Each of these pages covers one service in depth — what it is, how it works, and what it costs.
Talk it through
Get My Plumbing Marketing Review
Reading is useful. A conversation about your own numbers is more useful — bring them and we'll look together.
We'll look at your current setup
What's running, what it costs, and what it's producing.
We'll look at where the gaps are
The points in your funnel where opportunities are most likely leaking.
You'll see what we'd prioritise
A clear picture of what to fix first, in what order.