Straight pricing. No discovery-call runaround.

No. The monthly fee is our management fee. Advertising spend is separate and is paid by you directly to the advertising platforms. We never mark it up or take a percentage of it.

Start from what a booked job is worth to you rather than a fixed percentage of revenue. Work out your average ticket and your close rate to get the value of a lead, then decide what share of that you're willing to pay to acquire one. We'll build the number together on the strategy call, using your figures.

Modern PPC begins with a 90-day initial engagement, so there's enough time to launch, collect data and optimize the system. After the initial 90 days, service continues month-to-month with 30 days' written notice.

We build and connect your system — account structure, tracking, CRM configuration and the follow-up flows — then start collecting real lead and booking data and use it to tune the campaigns. The 90 days exists because a shorter window doesn't produce enough signal to optimize against.

Yes, and plenty of companies do. Starting with one paid channel and proving the cost per booked job is a reasonable way to begin. Moving up to Growth System later is straightforward because the acquisition layer is already built.

Yes. Lead Generation includes Google Ads management, and you can add Meta Ads at any point for +$1,000/month and +$750 one-time setup. Growth System and Market Domination already include both as standard, alongside LSA and ChatGPT Ads.

On Lead Generation it's +$500/month with a +$500 one-time setup, and it also adds $5,000/month to your included managed ad spend. On Growth System and Market Domination, ChatGPT Ads management is included at no extra charge. Advertising spend is always separate and is paid by you directly to the platform. We typically suggest starting with $1,000–$2,000/month in media budget while the channel is new.

In Growth System and Market Domination, yes — both Google Local Services Ads and ChatGPT Ads management are included as standard, alongside Google Ads and Meta Ads. On Lead Generation, Google Ads is included and LSA (+$500/month) and ChatGPT Ads (+$500/month) are optional add-ons you can choose at any time. Advertising spend stays separate on every package.

Not necessarily. We'll look at what you're running and whether it can support the follow-up and tracking the system depends on. If it can, we'll work with it. If it can't, we'll tell you why — replacing it is your call, not a condition of working together.

Yes. You pay the advertising platforms directly and the advertising accounts stay yours. If you ever leave, the accounts and their history go with you.

Your plan includes management of combined advertising spend up to the amount shown — $10,000/month on Lead Generation, $30,000/month on Growth System, $40,000/month on Market Domination. Above that, a 10% management fee applies only to the amount above the threshold, never to the whole budget. So on Lead Generation, a combined $25,000 in monthly ad spend incurs $1,500 — 10% of the $15,000 above the $10,000 allowance. That figure is a management allowance, not a spending target: you're never required to spend it.

No — it's one combined figure. Spend across Google Ads, Meta Ads, Google Local Services Ads and ChatGPT Ads all counts toward the same threshold on your package. If you spend $10,000 on Google Ads, $5,000 on Meta, $3,000 on LSA and $2,000 on ChatGPT, your combined managed ad spend is $20,000/month, measured against your plan's single included amount.

It usually comes down to where your biggest gap is. If leads are the constraint, Lead Generation. If leads arrive but aren't converting into booked jobs, Growth System. If you're an established multi-truck operation ready to compete across every channel, Market Domination. If you'd rather not guess, that's exactly what the strategy call is for.

We'll look at your current marketing, lead flow, follow-up and growth goals, then recommend the level that makes sense for your company. It's a chance for us to understand your situation and for you to see what we'd do — bring your current numbers if you have them.