You Paid for the Click. Give It a Better Chance to Become a Lead.

A focused webpage built around a specific campaign, service, audience, or offer. Instead of asking the visitor to navigate an entire website, it gives them one clear path from the ad they clicked to the action you want them to take — usually a call or a form submission.

Because your homepage has a different job. It has to represent the whole company — every service, every area, your history, your financing. Someone who searched 'water heater replacement near me' then has to find the thing they already told Google they wanted. A focused page removes that extra work and continues the promise the ad made.

Usually yes. Your website represents the broader company and it's what organic search and people checking you out will find. Landing pages support specific campaigns. They work alongside each other rather than replacing one another — a landing page doesn't replace your website, it gives a campaign a more focused destination.

Yes. Search campaigns are usually where focused landing pages pay off fastest, because the visitor typed exactly what they need and expects the page to match it. The service, headline, offer, proof, and call to action should all make sense together.

Yes. Meta traffic behaves differently — the homeowner may not have been actively searching — so the page often needs more explanation, offer framing, education, and trust-building than a search page would.

No, and we don't recommend building pages just to sell more pages. A dedicated page tends to make sense when the service, offer, audience, intent, or conversion action is substantially different from what an existing page covers. Sometimes the page you already have is fine. The campaign should determine the recommendation.

One initial conversion-focused campaign landing page is included with the applicable managed engagement setup. Additional landing pages are scoped separately — there's no unlimited landing page inclusion in any monthly package.

$850 for a new standard campaign landing page. Existing-page variations start at $500, and custom landing pages start at $1,000. Full scope detail is on this page and on the website pricing page.

A variation substantially reuses an existing landing-page structure and design for another campaign, service, audience, or offer — so most of the layout and proof still apply, and only the service, offer, audience, or messaging needs meaningful adjustment. A new landing page is built around a campaign that doesn't fit an existing structure.

Projects requiring substantially different design, functionality, integrations, architecture, or strategy. Those start at $1,000 because the scope is genuinely different from a standard campaign page rather than a variation on one.

Where CRM routing is included in the agreed engagement and technically supported, yes — leads can be sent into your lead-management workflow rather than sitting in an inbox. It depends on your package and scope rather than being automatic on every standalone page project.

Applicable call and conversion tracking can be configured as part of the campaign or engagement scope, so campaign actions can be attributed. A page that generates calls nobody can attribute isn't much use, so it's usually worth setting up at the same time as the page.

Ownership, revisions, hosting, and testing terms are set out in the project proposal for your specific scope. We'd rather give you an accurate answer for your situation than a generic one — raise it on the call and we'll be explicit.

Campaign testing is one of the reasons landing pages exist — because the page is built around a specific campaign, it's a much cleaner thing to test than a whole website. Specific testing scope and terms depend on the engagement and are confirmed in the proposal.