Tips To Improve Your Google Call Only Ads
MAKE GOOGLE CALL ONLY ADS DANCE
According to BIA Advisory Services, consumers will call businesses 162 billion times over the course of one year. With so many people having smartphone technology at their fingertips, it is easier than every to make a quick call and find the information that you’re looking for.
Google has capitalized on this fact. They have taken steps to equip advertisers with the tools that they need in order to take advantage of a call only campaign. Google call only ads allow for a more simple way of tracking calls, but there is a separate strategy that is utilized. In order to get the most from your Google Ads call only campaign, here are some tips to consider.
Utilizing the URL in Google Call Only Ads
Your average pay-per-click advertisement has a lot of space to work with. You have headline space, content, links, calls to action, etc. With a call only campaign, your headline is your phone number. You don’t have a landing page. You’re using your URL as your most important form of information. You can use a keyword at the end of your URL to really drive a point home.
Testing Call Only Campaign Ad Copy
Make sure that your advertisement copy that is part of your Google call only ads are very concise and meaningful. With two lines of 35 characters each, you’ll need a call-to-action that really makes people want to follow up with you. Try to use your keyword in your copy as well.
Using High Bids
Bid high if you’re using a new Google call only ads campaign. Don’t necessarily worry about the initial investment. Even if you lose money at first, you’re going to be getting data that is incredibly valuable. The investment will pay off in the long run.
Here are the stats from the image above.
$3485.04 ÷ 72 = $48.40 per phone call
Even though the cost per click (CPC) is $20 we are managing to get a phone call every $48 we spend.
Targeted Keywords
Make sure that your Google call only ads are being run at times when you want to receive calls. Take a look at when your peak call times are. This will help you determine when you should be scheduling your ads. It’s always a good idea to try and keep things running within business hours.
Scheduling Call Only Campaigns
Make sure that your Google call only ads are being run at times when you want to receive calls. Take a look at when your peak call times are. This will help you determine when you should be scheduling your ads.
It’s always a good idea to try and keep things running within business hours.
Targeted Locations
A smaller, local business needs to use location targeting in order to see success. People are going to find you more reputable if you’re using a local number with an area code that they know. If you’re dealing with a larger franchise, see if there is a way that you can reroute a number away from the corporate number, over to the local branch. You may not be able to take all the calls yourself if you’re seeing a lot of success with your advertisements, but don’t necessarily let people know that they’re dealing with someone national.
If you’re noticing that there isn’t a lot of success between clicking and phone calls as part of your Google Ads call only campaign, you may need to revisit your Google call only ads plan. There is a specific reason why people don’t want to call you back. The changes you need to make could be minor, or you might be in need of a total overhaul.
Contact us to see how we can help you create winning Google Ads call only campaigns.
