You own anything we set up for you. Any ad accounts, any copy, any design, any landing pages — everything!
Research & Analysis
Uncovering Your Target Audience
Analyze your target audience to find out the area of interest demographic to target efficiently.
Study your competitors and discover weak points to use/avoid of in our campaigns.
Ad Design and Development
Write your ad copy and design banner ads (if needed) for your paid search campaign.
Landing Page Optimization
Create a landing page for specific to the keywords we are targeting (if needed) for your campaign. Many times your website services or product pages would be a better fit then developing a landing page. If this is the case we would utilize your current website.
Setup accounts on the ad networks we will advertise on.
Setup Tracking Codes
Setup conversion tracking and provide your company with effective ROI reporting. It’s important we know what is working and what is not. We monitor this daily so that we can maximize your ROI.
Your banner ads will follow someone interested in your business or products around on the internet and show them your advertisements over and over again.
Weekly we will monitor your conversions to ensure that they are tracking correctly and make adjustments to ads to improve conversions.
Weekly we will monitor your bids to ensure that they are performing correctly and make adjustments to bids to improve conversions.
Weekly we will monitor your ads to ensure that they are converting correctly and make adjustments to the ads to improve conversions.
Weekly we will monitor your campaigns to ensure that they are converting correctly and make adjustments to the campaigns to improve conversions.
Timeline of Process
Week 1 — Research and analyze keywords, create benchmark, review competition, define keywords, setup campaigns based on keywords.
Week 2 — Create ads, setup tracking, submit ads for approval, start campaigns.
Week 3 — Monitor and track ads, conversions, and campaigns.
Week 4 — Continue to monitor and track ads, conversions, and campaigns.
Ongoing effort — We will review your data, adjust keywords, adjust ads, bids, landing pages, and campaigns to maximize conversion and increase traffic.
Month 1 – Mostly data collection and setup, it’s likely to get conversions, however, the best performance will come as we focus down and test effectively.
Month 2 – Improve quality score, lower cost per click, focus on campaigns that are performing better, get better conversions.
Month 3 – Improve quality score, lower cost per click, tweak campaigns, move more budget into the best performing campaigns and pause campaigns that are under performing.
Ongoing months – Is a repeat of month 3, we will continue to eliminate what’s not performing and moving your budget into what is working the best, conversions will continue to grow and your cost per click will be lower the longer we run.
Our Main Strategies & Goals
1) To get maximum number of quality conversions for the lowest cost possible
2) To maximize quality score which will lower your cost per click
3) To setup extremely focused campaigns that focus on small groups of keywords