Are Facebook Brand Awareness Ads Effective? Advertising on Facebook can be a great way to help grow your business, but there are different types of advertising to consider. While most advertising is geared toward generating sales and leads as soon as possible, brand awareness focuses on building brands in the...
What Are Four Keyword Match Types in Google Ads? Keyword match type is an essential aspect of Google AdWords since it tells Google how broad or restricted you want to be with your targeted audience when running pay-per-click ad campaigns. Google has four different keyword match types that impact these...
Why Digital Advertising Is Worth It Digital advertising is changing the way customers interact with businesses across social media, popular websites, and even mobile browsing. Getting more eyeballs on your business is never a bad thing, especially if you have a brand that people are interested in following. Check out...
