PPC Advertising — Made to Serve You
PPC advertising is the best type of online advertising. There isn’t a faster or better way to drive interested prospects to your website.
What is PPC Marketing?
PPC means pay-per-click. As soon as somebody clicks on your advertisement, you will have to pay the search engine, such as Google or Bing, a small fee. If your industry or keyword is more competitive, then you will have to pay more.
Keep in mind, Google & Bing rewards higher performing ads so that’s why you want a trained paid search account manager maintaining & optimizing your online ad campaigns. We will keep your advertising costs as low as possible and be consistently performing. We are the best PPC advertising services in Coeur d’Alene, Idaho.
Over the last few years, people have started clicking on paid ads a lot more than they use to. One reason is that a paid ads sole purpose is to send targeted visitors to your website or urge them to give you a call.
Google rewards higher performing ads so that’s why you want trained digital marketers maintaining & optimizing your PPC campaigns.
You might be wondering, “How does Google select which ads to display?” Well basically when a search is made on Google, like ‘Local PPC Management Coeur d’Alene’, the search engine will search through a group of available ads and choose the winners. Winners are picked by a wide range of factors, but delivering quality is the most important.
PPC does come with risks. If you’re not experienced, you could spend a lot of money with little or nothing to show for it. This is why it’s a smart choice to hire a company like ours that has experience delivering stellar PPC results.
Google, Bing, and Facebook Local PPC Management
Google isn’t alone, there are other advertising platforms that offers PPC campaigns. Bing is neat because you can sync it up with Google Ads really easily and manage everything within Google’s platform. Facebook’s platform is a little different. You can choose to run ads on either Facebook or Instagram via their ad platform, and your paid ads will appear in your fans’ news feeds. A cool thing here is that you can barely tell it’s a paid ad.
Google isn’t alone, there are other advertising platform that offers PPC advertising.
There are many more platforms that we use, but these are the main ones. I’m sure if MySpace was still popular it would have a PPC platform.
Ad Networks We Use
Our core specialty is Google Ads, but we know Facebook Ads, Bing Ads, and Snapchat Ads very well.
What Can PPC Advertising Services Do For You?
Our PPC advertising services immediately get your business in front of people who are actively searching for products/services like yours. A person looking for your product or service will see the ad right away and click-through to the website (if the ad speaks to them). If the ad has your phone number listed on it, the person can call you directly from Google, without ever landing to your website. With this being said, PPC marketing is a smart move for any business.
If we compare PPC to organic search one really notable fact arises. It takes a good amount of time to reach the top of search results with organic SEO. With PPC, you can claim the top spot in an instant, and stay there as long as you properly maintain & optimize your ads.
We can’t do anything until we learn more about your business. Once we finish the this phase we generally have a better understanding of your customers, your competition, the keywords to target, and much more.
Once we have a good understanding we will either begin creating your ads or optimizing the ads you’re currently running. We know what typically works, and we can get your ads in front of people actively searching for what you offer.
We provide automated reporting via Google Data Studio that allows you to check on campaign statistics at any time for all digital marketing campaigns we run for you. By analyzing the data we are able to determine what is working and what isn’t working. This allows us to turn off what isn’t working; thus, bringing your cost per result lower.
How Can ModernPPC Help Your PPC Campaigns?
At ModernPPC, we are local PPC management professionals who understand how to deliver high-quality ads that truly work. With our PPC ads, your website will be visited, and your phone will get called.
Take a look at the PPC process we have in place.
Schedule a time to talk with us about our PPC advertising services. People are searching for what your business offers right now. A few well-placed ads are all it takes to get your business in front of them.