Millions of searches are performed on Google each second. The first results that come back through are usually Google ads. Businesses pay for these ads to be featured, and this is a very effective way to generate traffic. Not only are you getting people to your site, but these are people that are looking for the services or products that you provide.

If you don’t know much about Google ads and would like to find out more, including the use of a Google Ads expert to manage your account for you, read on to find out more.

What Is Google Ads?

Paid advertisements that show up in search engine results on are thanks to Google Ads. You may also find these advertisements on various other websites by way of Google AdSense or Google’s Display Network.

The Google ads come up at the top of the organic links. There will also be one located at the bottom of the results page. Google is very transparent with this process and Google Ads experts use the system to generate more traffic. Google and a discloses the ads that are sponsored with a green ‘Ad’ label. Anything that’s below the green box will be those results that are naturally showing up.

The Google Display Network includes third-party websites that have partnered up with Google to host Google ads. You may find results that are text based, images, videos, or rich media.

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How Does Google Ads Work?

When someone picks a search term that they want to research, they type it into the main Google search page. If you want to utilize Google Ads for your business, you’ll pick some of these search terms that someone might associate your business with. The advertisement that you create will show up on a results page when those keywords are utilized.

It’s unlikely that you’ll be the only company with these search terms, so you’ll have to bid against other people trying to market in the same manner. Your ad rank will also determine the location of your page.

What Google Advertising Products Are Available?

As technology evolves, the different advertisement opportunities that are available will change as well. Google has simplified their options to make it easier than ever to advertise your business.

Google AdWords turned into Google Ads. DoubleClick products as well as Google Analytics 360 Suite were coupled together to become the new Google Marketing Platform. Google Ad Manager was created from DoubleClick for Publishers and DoubleClick Ad Exchange.

What Google Advertising Targeting Options Are Available?

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The various targeting options available through Google Advertising helps you determine where your ads are going to show up. You can also determine who is going to see them. Various targeting methods can be used at once, whether it be keywords or managed placements.

The Display Network allows you to choose if a targeting method is going to show your ads, which are bid on and the bid setting. You can use ads through in-market options, various demographics, remarketing and keywords.

Will Advertising on a Google Ads Campaign Bring High-Quality Traffic?

While you may think that generating a lot of traffic is going to bring about success, you have to think about the quality of traffic that you’re experiencing. The quality of your traffic has a lot to do with the goals that you’ve set. You’ll want to reflect upon your improvements and profits year to year.

Google Ads should bring you traffic that comes to your site who are interested in what you offer. The quality of your landing page will also affect your quality of traffic. You can generate all the traffic you want, but it’s important that people are finding the information they want.

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Are Google Ads Expensive?

A Google Ads campaign is an investment in your business. It’s not a cheap option but it’s effective. It’s a good idea to try it out for a little bit to see how it works for your company. If you’re generating a big increase in business, then you may be able to sustain your account for a bit with increased success.

The average cost per click on Google Ads can vary. Some industries it’s under $1 per click while others it’s over $10 per click. It comes down to weighing the pros and cons for your situation and take a good look at your budget to see what you can safely afford.

Aim to get 300 clicks or more each month. With 300 clicks you should get enough data to learn what’s working and what’s not working. Check out our PPC process, if you have a minute.

Interested in Hiring a Google Ads Expert?

If you’re busy running a business, you might not have time to run your Google Ads account on your own each day. A Google Ads expert provides you with the assistance needed to focus on your business.

Contact us to learn how we can help you grow on Google Ads!

Our Main Strategies & Goals

1) To get the maximum number of quality conversions for the lowest cost possible

2) To maximize relevance score which will lower your ad cost

3) To setup extremely focused campaigns that focus on winning targeted audiences & ads


Have more questions? Book a meeting!