What Is Facebook?

Facebook is a massive social network with over 2.38 billion users. It is the largest social network in the world, which means trillions of posts are shared across the network every day. Nearly one-fifth of ALL of the people in the world has a Facebook account.

Facebook is an important information sharing tool that offers a way for friends, families, and communities to share information.

Facebook also features an advertising arm where users can pay to share posts on Facebook in the hopes of reaching a wider audience. For small and local businesses, this can be one of the most effective online marketing strategies. Let’s take a look at how Facebook advertising works.

Facebook Advertising specialist

How Does Facebook Advertising Work?

Facebook ads are targeted to users based on several different parameters set in an advertising campaign. A Facebook advertising company can help you narrow the niche of your audience, so the ad is sure to gain attention from your desired audience. Facebook ads can be targeted based on location, demographic, and profile information such as likes and groups.

To help you make the most of your Facebook ads, be sure to ask yourself a few crucial questions before contacting a Facebook ads company.

  • What’s your business goal?
  • Who do you want to reach with your ads?
  • What’s the lifetime budget for your ad?
  • Do you want to include multimedia like videos or photos?

Answering these four questions upfront can help a Facebook ads specialist tailor ads to the exact audience you want to reach. The type of ad you choose will determine how well people engage with the ad on the Facebook platform. Let’s take a look at some of the advertising options available on Facebook.

What Facebook Ad Objectives Can You Choose From?

Defining the purpose of your advertisement will help you increase engagement on the Facebook platform. Before you decide on the type of ad you run, you should choose the goal for that ad. Facebook makes this process easy by offering several different advertising objectives for ad campaigns on Facebook.


An ad with reach as the primary goal will appear to people who live nearby or in the general area of your business. The purpose of this advertising objective is to get your businesses’ name out there in the minds of the local population.


Boosting regular posts you make to your Facebook Business profile will increase engagement with your business on Facebook. These ads are designed to get as many people as possible to interact with the post when it is shown in the Facebook feed.


These ads are designed with the intention of driving traffic to your business’ website. Visits to your website are more likely to translate to sales of products or services if you offer sales or discounts in the Facebook ad.

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Lead Generation

Creating a list of people who are interested in your products can be done via Facebook lead generation. These ads collect info from people like signing up for newsletters or be notified about a new product. (Tap here to learn why Facebook Lead Ads are worth it)


You can even interact with your potential customers live by creating a campaign that ends with customers messaging you via Facebook for more information.

Each of these different advertising objectives is suitable for many kinds of business promotion. A Facebook ads specialist can help you decide which objective is right for promoting your business on the platform.

What Types of Facebook Ads Are Available?

facebook ad products

There are several types of Facebook ads that utilize different multimedia to create engagement on the platform.

Will Advertising on Facebook Get High-Quality Traffic?

The short answer to this question is yes. Facebook advertising works for local and small businesses to generate new business. For brick and mortar locations, you may even see a rise in people saying they saw your ad on Facebook.

types of facebook ads

How Much Does Facebook Advertising Cost?

The cost of advertising on Facebook depends on several factors. The type of advertising objective you choose and the length of the campaign are the two driving factors in Facebook advertising cost. These costs are adjustable based on your budget, so even if you only have a few hundred dollars to spend you can still advertise on the platform.

Interested in Hiring a Local Facebook Advertising Company?

Paid search results help prospective customers find your business. Paid social ads help your business find potential customers. The two work in tandem and can deliver a robust online advertising strategy with the right help. A Facebook advertising company can help you tailor your ads for your product niche or category with laser precision. These tailored ads will put your business in front of eyeballs that are most likely to engage with your business.

Our Main Strategies & Goals

1) To get the maximum number of quality conversions for the lowest cost possible

2) To maximize relevance score which will lower your ad cost

3) To setup extremely focused campaigns that focus on winning targeted audiences & ads


Have more questions but don’t want to fill out the form? Give us a call at (208) 503-1955 or message us on live chat.