Are Google Shopping Ads Worth Testing?Austin Wilson
What Are Google Shopping Ads?
When you’re a business that’s trying to increase sales, coming up with a solid marketing plan is important. Because of this, you’ll want to target shoppers that are most likely to need your products or services. There are specific people who are looking for what you offer, and there will be people who simply don’t need you.
When you’re targeting people online, Google Shopping ads can be beneficial. These product listings will be featured all across Google’s search and shopping results. You only pay when a person ends up clicking to your website to view your inventory.
Please keep in mind that Google Shopping ads are only for physical products you can ship to consumers.
Google Shopping Ads vs. Google Search Ads: What’s the Difference?
Google Shopping ads allow you to show many different products to customers and search ads only let you show one at a time. They can help draw more traffic to your website, but they have some differences. The one that you choose will really depend on your specific situation.
The Shopping version of the site is beneficial when you have a very large selection of products. Because Search Ads are harder to set up, you don’t want to be using it for hundreds or thousands of products. They are both PPC, so you should factor that into your inventory considerations.
Do Google Shopping Campaigns Work?
Google Ads are helpful because they allow you to feature products at the very top of a search engine results list. These products will come up prior to any relevant keywords do. While the results may vary, your average person shopping on the internet automatically trusts the results that come up first on a search engine.
Putting your information at the top of the results list means you’re the first thing that people see. As long as everything works on your site once people click, you should see an increase in traffic and revenue.
How Much Do Google Shopping Ads Cost?
The great thing about Google Shopping Ads is that you get to determine your budget. Google doesn’t currently have a minimum bid that they use for their shopping ads. Your bid can be as low as $0.01 per click. There’s no minimum per day, so you can really tailor your approach how you see fit. A lot of companies choose to try things out a little bit before really getting involved in the process.
Your average company is going to pay around $0.50 to $2 per click to get the best results. You can use this service as much or as little as you want, and people really like how you can personalize the process.
How Does ModernPPC Track Google Shopping Ads ROAS?
Basically, we use a few different variations of Google Spreadsheet to keep track of what’s going on. Below is the “Overall Account Growth” gsheet. It helps us track and report ROAS in an easy-to-read way.
If you look closely you will see that June 2020 was a record month in terms of revenue generated for this particular client. They spent $9k and made $41k back. We are currently in the process of profitably scaling this client up to $100k+ in ad spend.
Should You Test a Google Shopping Campaign?
If you’re looking to increase the people that are coming to your website and utilizing your products, it’s worth trying out a campaign of this sort. It’s almost guaranteed that you’re going to get more traffic to your site. Whether people decide to use your products or services will be determined by the quality of your business and funnel.
Some companies have increased their sales by more than 200 percent. Our goal is to help our clients generate $4 or more every time they spend $1 on Google Shopping. This normally takes us 4-6 weeks to find a winning campaign.
People with online shops were very happy with the results they saw after creating an account with this marketing campaign and developing product listing ads.
If you’re looking for PPC experts to help you manage your Google Shopping ads please reach out to us!